Many companies recognise the value of tapping into the collective intelligence of their customers to guide innovation, product design and strategy. In recent times it has evolved into crowdsourcing.
Tapping into the collective intelligence and experience of your staff , the people responsible for translating strategy into frontline action day in day out, is like internal crowdsourcing and can provide similar benefits. After all your people are uniquely placed to provide feedback and ideas.
Encouraging continual feedback from your staff also helps to align them with strategy, foster a greater sense of involvement and, ultimately, helps to create a high level of engagement.