Using employee engagement surveys to raise the HR profile
Back in May of last year one of my blogs referred to an influential report which suggested that “…the fate of HR departments in the year ahead may hinge more on proving their value than maximising their contribution.”
Nearly twelve months down the line Neil Roden of PwC, one of the profession’s most senior figures, has resurrected the issue claiming that “…The quality of HR senior leadership is declining” and the profession is losing influence. The reason, he says, is that “Not a lot of HR people do much on metrics and analytics, despite the fact that we all know that’s how most chief executives and chief finance officers think”.
And nowhere is that truer than in my area of expertise – employee engagement surveys. All too often the HR mindset seems to preclude a systematic approach to linking employee attitudes and behaviours with people performance metrics and key business outcomes; in some instances it seems to recoil at the very prospect. But when it does happen the results can be truly transformational: the survey becomes a vital business tool and HR quickly assumes a new and compelling relevance at the heart of the business.
Of course many companies have long understood the importance of metrics and analytics. Neil Roden quotes General Electric and in recent blogs I’ve referred to Marks and Spencer and Mitchells and Butler. Not surprisingly they all tend to be leaders in their fields.
This blog draws particularly from the following article in our Resource Centre:
“Quality of HR senior leadership is declining”, says Neil Roden – Rob MacLachlan, People Management






