Questionnaire Design

Good questionnaire design is critical to the success of any market research project. That means setting clear objectives, designing a coherent structure and presenting clearly stated, unambiguous questions. Digital Opinion's consultants will guide you around the pitfalls and provide advice which covers a range of key issues including:

• Screening questions
• Classification questions
• Topics to be covered
• Number of questions
• Question format
• Response scales
• Questionnaire testing and validation.

Typically, the questionnaire design process is iterative and collaborative. We bring to bear our broad experience in questionnaire design while you provide a detailed understanding of your market, company, and products or services. Together, through a series of reviews, revisions and focus groups, we develop a professional questionnaire which matches, exactly, the research objectives.