Market Research Services

Digital Opinion provides a comprehensive Business to Business (B2B) market research service. Our experience covers a range of UK and international markets, and our particular expertise is in online multilingual quantitative research. Our advice covers the following areas:

Market sizing and assessment
How big is the potential for your product or service? How does it vary by market or country? Who are the key competitors? What are their relative strengths and weaknesses?

Products and services
How well are your products or services performing? How well are they performing compared with previous periods? What are the key success drivers? Are there any opportunities for new products or services?

Marketing and communications
How effective are your marketing efforts? How well are you getting across the key messages? How best can these messages be communicated to the target audience?

Decision maker influence
Who most influences the decision to buy your products or services? Is it the users of the product or service, or those responsible for purchasing? Do attitudes and perceptions vary between those categories?

Sales and distribution channels
Which sales and distribution channels best meet the needs of your customers? How do channel preferences vary by market, country or product or customer category?

Branding
How is your company perceived by your customers and potential customers? How far are your products or services seen as being distinct from those of your competitors? How do perceptions vary by market or by customer category?

Market Segmentation
How can your markets be segmented? By customer category, product or service category or by geography?

By providing answers to questions such as these, we help our clients to better understand their markets and customers, and to align their products, services and marketing strategies to maximum advantage.