Designing and managing a 360 feedback programme to develop store managers

One of Britain's most prominent retailers engaged Digital Opinion to design and manage an online 360 degree feedback programme for its store managers. The brief was to design a competency-based questionnaire and an easy-to-use, reliable process which would minimise the involvement of the client's learning and development team. And there was a twist. The system should also accommodate and integrate feedback from a small number of participants who did not have internet access.

We worked closely with the client's team to design the right questionnaire, and we launched the programme within one month. Still running, it provides participants with a high degree of self-service and flexibility. And through a sophisticated console, it gives co-ordinators close control over the programme.

Most importantly, it delivers to store managers a suite of easy-to-understand interactive reports the moment their assessment has been completed.