Our Approach

At Digital Opinion we believe that each of our clients is unique. Each has its own history, people, culture and business challenges. Therefore, our approach is to tailor our research services and adapt our tried and tested methodology to the circumstances and needs of each client.

When you engage Digital Opinion you will be assigned a project team consisting of senior consultant, technical specialist, project manager and support staff. That team will invest time in developing a clear understanding of your business, your people issues and your specific research objectives. They will ensure that your business and research objectives are clearly linked.

They will work closely with your team throughout your project, and deliver the highest standards of service and support to ensure that your survey fully achieves its objectives on time and within budget.

The following pages describe the component parts of our approach in more detail.

• Survey planning
• Planning workshops
• Survey communications website
• Questionnaire design
• Reaching the audience
• Maximising the response
• Data analysis
• Reporting
• Data explorer
• Benchmarking
• Interpretation
• Presentation
• Action
• Action planning workshops
• Follow-up surveys