Questionnaire Design

Good questionnaire design is critical to the success of any survey. That means setting clear objectives, designing a coherent structure and presenting clearly stated, unambiguous questions. Digital Opinion's consultants will guide you around the pitfalls and provide advice which covers a range of key issues including:

• Topics to be covered (e.g. leadership, communications)
• Number of questions
• Question format
• Response scales
• Classification questions (e.g. age, length of service)
• Distribution methods (e.g. online, paper or telephone)
• Survey audience (census or sample)
• Languages to be used
• Questionnaire testing and validation.

Typically, the questionnaire design process is iterative and collaborative. We will bring to bear our broad experience in questionnaire design while you provide a detailed understanding of your organisation and its specific needs. Together, through a series of reviews, revisions and focus groups, we will develop a professional questionnaire which matches, exactly, the objectives of the survey.