Leavers Surveys

For many HR managers, employee retention has become a vital issue. Some see increasing staff turnover as an inevitable consequence of persistent high employment, an increase in the number of knowledge-based jobs, and a decline in the idea of loyalty to a particular employer. Others are less fatalistic and recognise that, rather than being inevitable, retention problems actually represent an organisational failure.

Regardless of their perspective, most HR managers understand the costs involved: direct costs related to redundancy and recruitment processes, and indirect costs related to administrative and management tasks. In many instances the greatest costs are those related to reduced efficiency and to the skills and knowledge lost to competitors.

Faced with these costs, many organisations conduct exit interviews as a means of understanding the reasons why people leave. However, research suggests that leavers seldom divulge the real reasons in those interviews. Therefore, their value can often be significantly enhanced by leavers surveys.

Digital Opinion's Leavers Surveys offer another approach. Designed to match the circumstances and needs of each client, and conducted confidentially, they cover a range of retention issues and identify the critical pull and the push factors. They enable our clients to understand the key staff turnover drivers for each employee category and, most importantly, to develop research-based interventions which provide real solutions to the problem.