Attitude and Opinion Surveys

Employee Attitude or Opinion surveys can provide invaluable feedback on a broad range of issues, and help management to:

• Gain insights into the overall health of the organisation
• Pinpoint key issues affecting both individual and organisational performance
• Identify improvement opportunities at a local level and for the organisation as a whole.

For these reasons, they have long been recognised as key components of business quality models such as the European Foundation for Quality Management and Investors in People.

However, an employee survey is not just about tapping into employees' collective knowledge. It also represents an opportunity to communicate vital messages about the organisation's culture and the value it attaches to its people. Therefore, the way the survey's purpose is communicated, the way people are involved in its design, and the way that the results are shared can have a big impact on people and act as a real catalyst for change and improvement. In other words, the process can be just as important as the issues covered.

This recognition of the importance of process is central to Digital Opinion's approach to employee surveys. We tailor our services to the needs of each client, but within the framework of a tried and tested methodology. In so doing, we ensure that the process is as effective as possible, and the survey does, indeed, act as a catalyst for business improvement.