Opinion Centre


Take a look at what people are saying ...

As Head of HR at Wood Mackenzie for 10 years, I look back and regard meeting Mark and his team at Digital Opinion as one of our 'really good days'. We recognised early at WoodMac that understanding Employee Engagement was central to creating superior business performance. We had ideas on how to create engagement, but needed a tool to measure it and our progress over time. Digital Opinion provided the perfect solution. Over successive years, Mark and his team supported us in analysing the feedback from our annual employee survey, modifying the survey tool as the business itself evolved; and always did this with customer focus, technical expertise, and developing a real 'feel' for our organisation. The term Trusted Advisor is over-used these days, but Mark has been exactly that for me for many years, and will always be one of the first phone calls I make when taking on HR leadership roles in the future.
David Roberts, Human Resource Director, Wood Mackenzie Ltd

Digital Opinion provided great planning, flexibility and preparation in getting to know our business. They delivered great responsive and tailored support as promised, while at the same time offering firm expert guidance.
Neil Tune, UK HR Director, Fitness First Clubs Limited

Digital Opinion are trusted partners to the business, providing tools to collect valuable employee data and the insight to help us understand and act on it. Mark in particular provides us with appropriate challenge and useful external context.

Matt Flury, Head of Management Development at Allied Milling and Baking

Digital Opinion provide a professional and confidential service to Frontier Agriculture Ltd that enables the business to measure employee engagement on an annual basis. The detailed results provided enable us to instigate improvement actions plans for the company and also for specific departments and teams. Digital Opinion always provides knowledgeable expertise on all matters relating to employee engagement, and are an important supplier to the business.

Jon Berry, Head of HR, Frontier Agriculture Ltd

Mitchells & Butlers
A Business Case for Employee Engagement

A long standing client of Digital Opinion, Mitchells & Butlers is the largest operator of restaurants and pubs in the UK. Running 1,600 businesses across 16 well-known brands, and with 40,000 people, they are one of the UK's largest employers. Having long understood the vital role that engaged employees play in the business, they have conducted surveys for the last 8 years to measure and raise the level of engagement. With the help of Digital Opinion, clear links between employee engagement and other business performance metrics have been established. In addition, survey analyses have enabled Mitchells & Butlers to identify the key drivers of employee engagement that make a difference to the business areas that matter the most to them.

"Engagement has become something that we reward
just as we reward sales performance. It's just another
aspect of running a good business."
Dulcie Shepherd, Head of Corporate HR
Mitchells & Butlers

Johnston Press
Using your Engagement Survey as a Business Tool for Change

Johnston Press is one of the top community media organisations in the UK and Ireland - both in print and online. However as audiences became more sophisticated JP needed to embrace a range of digital channels and engage their readers in new ways. In 2011 a strategy was implemented which would enable JP to maintain its position as a premier player in this new environment. Success would need people to change mindsets and attitude and embrace new skill sets and ways of doing things. It would also need a high level of buy-in and commitment - in other words engagement. The first step - getting a solid measure of how engaged the people were.

"It was an opportunity to do something very positive in
an organisation where we're making a lot of changes"

Catriona Macdonald, HR Director
Johnston Press

Case Studies

Our case studies are designed to give you a flavour of the benefits we've brought to our customers. Each study examines the key issues and demonstrates how our engagement solutions have brought tangible business improvements to their business.

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Brands we've helped

Resource Centre

Read the latest articles, reports and research papers on employee engagement. At Digital Opinion we're committed to providing our readers with a rich source of engagement information to support their goals.

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