Our Solutions

Employee engagement surveys

Digital Opinion specialises in designing and conducting employee engagement surveys. Our work helps companies and individuals unlock their true potential through maximising engagement and aligning people's attitudes and behaviours with business goals.

What we do for our clients

We design and conduct surveys that measure how engaged their people are, and help them understand how their feelings, thoughts and actions affect engagement and business performance.

We also help them set up post-survey action programmes that get people acting on the feedback and driving improvement right across the business.

How we do it

  • First, we help companies design and conduct surveys which ask the right questions, provide a clear measure of engagement, identify the key engagement drivers, and show how well attitudes and behaviours are aligned with the needs of the business.

  • Second, we help them get all the key people in the company behind the survey. If the survey's going to kick-start an on-going improvement process that delivers results, stake-holder commitment is vital.

  • Third, we provide on-going action programmes which get the whole company acting on the feedback. We give managers and team leaders a structure and a process for team-based action. We also provide the support, guidance and reinforcement they need to succeed.

It goes without saying that everything is tailored to our clients' needs.

Would you like to talk?

If you're thinking of an engagement survey and would like to explore whether or not there's a good fit between your needs and what we do, give Mark Allison, our senior advisor a call on 020 8546 7243.


Our credentials

Digital Opinion has specialised in employee engagement for 14 years and managed surveys in more than 30 countries and 25 languages. Our clients have included companies with just a few hundred employees to a number of FTSE 100 companies. Some have been with us for more than 10 years.

Mark Allison is also a member of the Engage for Success Guru Group. Made up of academics, researchers, consultants, service providers and professional bodies, all with extensive experience in the theory and practice of employee engagement, the purpose of the group is to support employee engagement practitioners and leaders across the UK by providing insight, evidence, ideas and advice on a range of engagement topics.

Engage for Success is a government sponsored movement committed to growing awareness about the power and potential of employee engagement. Organisations supporting the movement account for more than 2,000,000 people.

What our clients say about us


David Roberts, Head of HR
Wood Mackenzie

As Head of HR at Wood Mackenzie for 10 years, I look back and regard meeting Mark and his team at Digital Opinion as one of our 'really good days'.

We recognised early at WoodMac that understanding Employee Engagement was central to creating superior business performance. We had ideas on how to create engagement, but needed a tool to measure it and our progress over time.

Digital Opinion provided the perfect solution. Over successive years, Mark and his team supported us in analysing the feedback from our annual employee survey, modifying the survey tool as the business itself evolved; and always did this with customer focus, technical expertise, and developing a real 'feel' for our organisation.

The term Trusted Advisor is over-used these days, but Mark has been exactly that for me for many years, and will always be one of the first phone calls I make when taking on HR leadership roles in the future.

Our solutions

Employee engagement surveys

    “Just the act of listening means more than you can imagine to most employees.” Bob Nelson

Asking the right questions

    “The art and science of asking questions is the source of all knowledge.”Thomas Berger

Getting the support of the senior team

    “Unless commitment is made, there are only promises and hopes... but no plans.”Peter Drucker

Turning insight into action

    “An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”Jack Welch

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Brands we've helped

Resource Centre

Read the latest articles, reports and research papers on employee engagement. At Digital Opinion we're committed to providing our readers with a rich source of engagement information to support their goals.

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